Why Use Marketing Videos

Research Proves It!

The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure.

No Other Sales Medium Can Touch It!

Offer a good sales video on your website and you’ll have a real winner. Video combines the visual impact of television and the target-ability of direct mail.  The video brochure can present your message in such a logical and compelling way, clients will be hard pressed to come up with enough reasons to not do business with you. There is no better way to educate, demonstrate and motivate busy decision-makers.

Put your company video in the body of your emails and E-newsletters

You can place your streaming video in the body of your marketing emails so that a sales representative can call a prospect, ask for permission to send that prospect some information and then immediately send the prospect an email containing your marketing video.  They could even watch the video while still on the phone with the sales representative.  That’s marketing power.

Many People Will Watch It!

It’s easier and faster for your website visitors to watch a short video which highlights your company and your products or services.  It saves them time.  We give you a tracking program so that you can see how many people have watched your streaming video in a given period of time, you can even see who watched and how long they watched the video.
An effectiveness study found that 40% of prospects who watched a marketing video watched it with other professionals.  In cases where the tape was sent to non-buyers, 50% passed it on to the right person in their company.    Having a leave-behind/pass-along video will help your prospects to convince their associates and superiors.  The video will help ensure that your presentation’s key points are passed along with consistency and impact.

Customers Prefer It!

When given a choice, three out of four prospective customers will request a video brochure over a print brochure.

No One Will Trash It!

Even the busiest prospects will not throw away a video, yet they think nothing of trashing even the glossiest and most expensive print brochures and catalogues after a brief glance.  A well-produced and packaged video virtually guarantees that your message will cut through the clutter and be seen by the people who matter most.

Lots Of Uses For It!

Put your video on a CD-Rom business card or a DVD. Not only as a leave-behind/ pass-along tool but as the opening feature of your live presentations; as a self-contained mailer to non-local or hard-to-reach prospects; as an attention-getter at trade shows, conventions, symposiums, and press conferences; as a PR tool for sending to the media, etc.

Your Sales Reps Won’t Know How They Managed To Get By Without It!

Your reps can either play your video on a portable DVD player or on a laptop; the video can also be embedded in a PowerPoint presentation.
The video can take your best sales presentation and bring it to life using state-of-the-art media technologies that combine sight, sound, motion and emotion. Unlike your sales reps, the video will never take a day off or have an off day.  The presentation is as fresh, consistent and impactful on the 100th viewing as the first.

Your Competitiveness Depends On It!

First-time viewers often do not differentiate between the quality of an unknown product and the quality of the materials used to promote it. (The medium is the message!).  Using state-of-the art communication technologies will convey an image of sophistication, professionalism, and expertise.  The video will help turn your vision into visuals and your image into income.

Check out how ECG Productions helped “On the Hook” a nationally syndicated television show get more sponsors and get reach new audiences.